We Are "Experienced!" Experience The PCG Difference!

"Gary, as a VP of Sales, has also led in the trenches and knows the challenges that come with managing Sustainable Winning Sales Teams; since one of his Clubs was voted "Best of the Best" in the Sales Process by Club Industry!"

Performance driven Sales Executive with a proven background driving large-scale sales, marketing / advertising, and business operations for high-profile Capital Fitness (dba XSport Fitness) and TCA (dba Midtown Athletic Clubs) employers. Most recently, National Director of Sales support for The Wellbridge Company. An 18 club chain of elite upscale athletic, aquatics, tennis, and family fitness clubs throughout the nation.

Gary currently has over 25 years experience as the Vice President/National Director of Sales for two of the "TOP 10"​ CLUB companies worldwide; Capital Fitness ranked as high as #7 & TCA #6 during Gary's tenure with those respective companies. His experience, expertise and accomplishments are well recognized throughout the Health Club Industry

Industry Accomplishments 

• Industry executive speaking circuit for IHRSA & CLUB INDUSTRY
• Contributing author for THE CLUB INSIDER NEWS 
• Voted "The Best of the Best" by Club Industry
• Voted #1 Speaker at NEHRSA
• Referenced by John McCarthy President of IHRSA "Memo from McCarthy" as a "battle tested manager; a tactician"
• Referenced by John McCarthy President of IHRSA in CBI Magazine as an "Inspirational Thinker and Exciting Speaker"
• Recognized in the IHRSA Global Report
• Listed on the "Top 5 Profitable Clubs" 
• IHRSA executive speaker at the 25th Silver Anniversary in Las Vegas
• Selected for the prestigious IHRSA INSTITUTE as an executive speaker
• KEYNOTE speaker at Wilson Sporting Goods
• Senior advisor to the late and great Robert Dedman Sr. Club Corporation of America

”Internationally recognized Personal Training Educator & Fitness Management Systems Expert!”

Experienced Personal Training/Small Group Training/Group Fitness, Design and solutions Specialist with a demonstrated 28 year history working in the fitness, health and wellness industry. Skilled in maximizing the usage, profitability and member traffic in the PT/SGT/GF areas and spaces. 

Personal Training IN-HOUSE certifications developed for your clubs. Certified Personal Training certificates include: PTA Global, NESTA, FMS, NCCPT, IDEA Fit, EXOS Training Academy. 

Co-creator of the Freemotion fitness exercise equipment. Has worked for Cybex International and Escape Fitness to name a few. Been the lead advisor in creating the fitness floors and personal studios for companies such as XSport Fitness (40 club "Top 10" Club Company) and The Institute of Human Performance.

“Award Winning”  International Tennis Department Revenue Generator & former COO of a “TOP 10” Club Company!”

A certified PTR and USPTA professional whose successful teaching career (Mid-West Pro of the Year - New England Pro of the Year) led to his advancement into club management.   

Doug retired in May 2005, after 32 years from Tennis Corporation of America (TCA), the worlds largest owner and operator of indoor tennis clubs, responsible for 40 clubs and 200 tennis professionals. He was their COO. Doug has recently been inducted into the Mid-West USPTA Hall of Fame.

Doug is now teaching tennis part time and has started a tennis business consulting company called Cash Flow Tennis. The goal of Cash Flow Tennis is to help clubs and professionals grow and run their business more successfully. Doug was recently named as the first Wilson Tennis Business Advisor to their 2005 sponsored professionals.

"Nationally recognized as a builder of small businesses; integrating marketing techniques that bring stellar results!"

Erik has over 20 years of marketing, consulting, and advertising experience for local, regional, and national businesses. He began ETS Marketing Solutions because he is passionate about helping small businesses reach heights of success that he has. He knows the struggles of starting and sustaining a small business. That is why he now provides a solution and helps thousands of small businesses around the nation today. 

Erik has created partnerships and marketing programs for fitness centers and grocery stores nationwide. Very skilled and creative new concepts and ideas. He has helped dentists, chiropractors, real estate agents, and many more businesses become successful in increasing revenue and gaining and retaining many new clients. 

Erik is committed and dedicated to serving his clients with the best hands-on customer service experience a client can expect. His business M.O. is… “Under Promise; Over Deliver!” And he does! As the testimonials are proof of what you can expect from ETS and Erik alike! He hopes you can begin your small business journey of success with him today. You’ll be glad you did!

"Jim is an "Award Winning" consultant that has empowered the Fitness Industry by providing successful Marketing campaigns that he created for Fortune 500 companies as well!"

 Jim has been enjoying an exciting and highly successful health club career for forty-two years. His roles include health club sales representative, health club manager, regional sales manager, and president of Powerful Promotions Health Club Consultants. 

Because of his amazing accomplishments, Jim has been featured on the covers of three of the largest health club magazines: Club Business Industry, Club Solutions, and Peak Performance. Jim was voted as one of the top 10 speakers with International Health and Racquet Association (IHRSA). 

 Some of his accomplishments include: 

• Netting 1,400 members at three 24-7 clubs in Pennsylvania in just eighteen months. 

• Increasing the monthly draft at Franklin Athletic Club in Southfield Michigan, his current club by $70,000 per month in just seven months. That’s $840,000 yearly with twelve-month agreements. 

When Jim was asked how he accomplished these amazing numbers, he replied: 

* “I teach my teams how to create a strong relationship quickly with everyone they tour. The first impression is key to making or breaking the sale. I give my teams twenty solid gold standards on tour that, if followed and done correctly, will help them have a 65 percent closing rate on the first visit! Imagine getting almost seven sales when you go on ten tours!” 

• “I teach my teams how to get a minimum of five referrals on each sale, guaranteed!” 

• “My teams are trained on powerful prospecting standards, both in and out of the club daily, which will generate large numbers of qualified prospects.”

 • “I give my sales teams a powerful corporate program called CorpFit. Offering corporates this program can generate hundreds of sales in a short period of time!” 

“CHIEF EXECUTIVE OFFICER, BUSINESS DEVELOPMENT EXECUTIVE & former OWNER of MULTIPLE CLUBS!”

A solutions-driven business executive and principal with 20+ years of proven excellence in business formation, sales and marketing, and business expansions and turnarounds within the health and fitness industry. 

Excels in offering fiscal, strategic, and operations leadership in both startup/scaled growth stages, building fruitful partnerships with key clients to elevate sales and deliver business growth, and in spearheading organizational improvements to drive productivity and reduce costs. 

Adept at leading cross-functional teams, and well-versed in mergers and acquisitions.

Won the recognition of “Most Profitable Division” for two consecutive  years  while serving as the Vice President at Bally Total Fitness. Played an instrumental role in the acquisition of LA Workout by 24 Hour Fitness, thereby selling seven LA Workout centers in Sacramento to 24 Hour Fitness for $17.5M as the first step and sale in a long acquisition process.  

”From the ground-up (literally) Steve has built THE BIG-BOX Clubs and General Managed them to record EBITDA numbers!”

Over 30 years working with the best Club companies in the industry - Experienced General Manager with a background in relationship sales and club operations. Participated and helped with renovations, new build outs and relaunching brands.

Experienced in all areas of operations including sales, marketing, team building, fitness, tennis, dining, aquatics, locker room renovations and family programming.  

Background in accounting which helped provide a base of understanding to help take clubs and turn them around to improve net membership growth both in growing new membership sales and membership retention. Set records for dues line growth in each Club and achieved positive EBITDA records in all club operations.

Have helped in pre-start up and existing renovations in Clubs and working on rebranding and renaming the Clubs.

Strong believer in building relationships with members and the greater community at large. One example was Midtown Weston of TCA was named an outstanding corporation one year in Broward County.   

Additional Premiere Upscale Clubs General Managed include...

• Midtown at Weston  
• Midtown at Bannockburn
• Corporex/Five Seasons Burr Ridge  
• TCA/Tri-State Athletic Club   
• Multi-site accounting responsibilities for Club Corporation of America (CCA)
• CCA/Meadow Club 

Turn around strategies including:   

• Financial Statement review
• Operational analysis  
• Pro-forma and budget forecasting
• New Club Start Ups  
• Take overs and doing financial due diligence 
• Brand strategies - including grand re-opening

"Daron got his start with Racquetball and Fitness Clubs of San Antonio (which eventually became Spectrum Clubs and now operates as Gold’s Gyms). He moved on to become a Vice President of Health and Wellness / Executive Director within the Osteopathic Health System of Texas operating multiple fitness centers. Attending the IHRSA Institute twice early in his career built a strong foundation of knowledge and relationships. He has also contributed to the industry as a previous Board Member and Chairman on the Board of Directors for IHRSA."

The opportunity to be a co-founder of Visual Fitness Planner (VFP) in 1999 facilitated a transition to the technology supplier side and he has been leading and building the company since. Over the years VFP developed innovative sales systems for thousands of health clubs. The company was recognized as one of the lasting, elite companies within the industry with the 2016 IHRSA Associate Member of the Year Award.

The company underwent a complete re-invention beginning in 2016 and re-branded to VFPnext over the next several years. This re-invention has culminated with the industry’s best enterprise CRM solution – the VFPnext Lead to Member Management System.

VFPnext is focused on assisting clubs in automating prospect conversations, converting more leads to members faster, and generating deeper relationships with prospects and members... more personalized messaging relating to their individual fitness needs, goals, and timeframes... and truly changing the conversation to be focused toward what matters the most to the consumer.

JLR Associates has been the leader in the fitness industry for 21 years and have been the premier executive search firm leader in the fitness and wellness industry with a network of over 14,000 candidates. We provide executive searches specific to the health, fitness, and wellness industry for senior level management, executive level positions as well as recruitment for Personal Trainers and Group Exercise Trainers.  

Our executive search experience results in lasting partnerships with our clients and candidates. Fitness Centers are competing in an ever-evolving industry and consumers demand services that offer quality and convenience. Recruiting experienced candidates, with a proven history of success, is as important as providing value, creating efficient operations, and choosing the best  location. 

We maintain, in-house, the largest and most current database of executive talent in the fitness industry. These candidates represent some of the most uniquely talented managers in the fitness industry and many of them are candidates who are not actively looking for opportunities through typical job boards—and they rely on us to bring these opportunities to them. 

JLR has placed over 300 senior-level candidates—from CEOs to General or Studio Managers— we will find top performing talent that fits your culture.  

CONTACT : 

Jeff Randall | JLR Associates | Phone: 781-251-0094 | Email: jr@jlrassoc.com 

Dennie Noecker | JLR Associates | Phone: 609-430-8455 | Email: dennie@jlrassoc.com 

Lisa Joffe | JLR Associates | Phone: 609-903-5818 | Email: lisa@jlrassoc.com​