Award Winning "Affordable" Services!

PCG Trained Sales Teams Produce "HUNTERS!"
To be successful in the club business you need to create the HUNTER SALES PERSONA with your sales teams. At PCG we are focused on your sales teams execution of the FIVE P's of Selling ”Self-Generated“ Sales:

• #1. PROSPECTING
• #2. PHONE CALLS
• #3. PT TOURS
• #4. PRICE-PRESO/CLOSE
• #5. POST-CLOSE/F-UP

For example, PCG is a firm believer in the MASTER PROSPECTING focus of each of your club's employees. As Tom Hopkins wrote in his book "How to Master the Art of Selling"...

"The difference between an average salesperson and a GREAT salesperson is a GREAT salesperson is a GREAT PROSPECTOR!"

We at PCG will create the winning competitive mind-set of master prospecting with each of your employees to guarantee the success for themselves and their families!

We will also empower your employees with the prospecting "tool box" and the training & developing necessary to sustain a winning and productive team. We can provide daily, weekly and/or monthly support in person, by phone, email, Zoom, or go-to-meeting.

Hands-on performance regarding:

• We can recruit staff and schedule hiring events for you. 
• We can schedule on-sites for Corporate Wellness Workshops & open enrollment lunch and learns for your team.
• We provide “hands-on” inside and outside the club network & prospecting activities “live” to establish the habit and behaviors of a winning team!
• Learn how to cross-promote with local merchants data-base to become a stronghold in the community!
• Create a "Savings Club & Rewards Incentive Program!"
• One Minute Management - Situational Leadership Workshop!

* iHeartMEDIA is a stand alone company not associated with PCG. PCG only recommends & suggests iHeart's Media Services as a viable option to consider when making a marketing investment.  

WHY iHeartMEDIA?

From massive national campaigns reaching 9 out of 10 Americans, to targeted local messaging that effectively drive sales, let iHeartMedia harness the power of audio across broadcast, podcast, digital and social to help you connect with listeners wherever and whenever they are. We have solutions for every budget, and teams to support you along the way, so let's get started today!

HOW-TO Effectively Close the (Personal Training) New Unit Sale

1. Needs Analysis - Learn how to Isolate prevalent objections; overcome objections and tie-down the sale. Also asking the right questions to  solidify the prospects Personal Training (PT) "NEEDS & WANTS!"
2. Find the Hot Button - The emotional trigger that brings the customer to sign on the first visit.
3. Creating a “PT Valued Tour” by closing more PT at the POS.
4. Setting up the T.O.
5. Creating a “(PT) Valued Proposition” through price presenting options.
6. THE CLOSE!
7. Overcoming objections
8. Building the foundation for a long term member 
9. POS BR presentation 
10. Follow up essentials for maximizing referrals and retention of the new member.

Building your Tennis Revenue & EFT

• Programming success
• Small group sessions
• Team programming & Tennis tournaments
• Compensation for Tennis reps
• Member Tennis up-selling events 
• Lesson fundamentals for success
• KPI’s & Scoreboarding for Tennis Success

Quantified Marketing Success

We can provide daily, weekly, monthly, quarterly, semi-annually and annual marketing templates. 

Categories could include:

• Grass-roots marketing efforts
• Community Outreach
• Local Merchant cross-promotion
• Corporate, Group and Association partnerships
• Institutional Marketing campaigns
• Low to no-cost Internal Sales Promotions
• Proven (Re) Grand-Opening templates

Institutional "Quantified" Campaigns

• Cruise "No Dues!"
• Fitness Study
• Former Member
• 30-Day Corp Fit
• Step Into Fitness
• 12-Days of Fitness
• 12-Month Lease "Car Give-Away!"

Wellness Programming

• Smoking Cessation & Stress Reduction
• Back Care Clinics
• Health Fairs
• Weight Reduction & Nutrition Programs
• Alcohol Abuse & Drug Testing
• Cholesterol Testing & Fitness Testing
• Ergonomic
• Testing & Pre-Employment Screening

Personal Training Education

• Functional Movement Training
• Functional Movement Screening
• Target Heart Rate Zone Training
• 5 Components of Fitness
• Nutritional Assessments: Whole Foods & Supps
• Recovery Training
• Programming for Success for your Members
• Program Progression & Workout Design

 We create exclusive promotional pathways between small businesses and warm leads who are already spending their money at leading competitors locations. Using exclusive strategic partnerships, we deliver High-Tech big-business growth hacks packaged in easy-to-execute small business solutions. 

"What gets measured... gets done!"

• Operational Review & Recommendations
• MUST HAVE manual tracking needs to build winning sales teams
• KPI MUST HAVES and coaching solutions
• CRM recommendations
• New Millennial Leadership Styles to retain and sustain winning sales teams!
• Scoreboarding for Success!

We can provide... 

The KPI's necessary to operate the success of the Sales, Marketing and Operations of your club. Most importantly; provide the leadership and essential coaching "tools and solutions" to impact those KPI's immediately! 

In addition...

• How to operate during the time of COVID-19  
• Improving efficiency and margins 
• Strategic planning, data analytics  
• Cyber security and risk management  
• Planning, succession, and transition - how to grow those superstars in your organization
• Employee Relations Guidance
• Performance Management
  

Immediate Ancillary Income Revenue

We can provide a “Savings Club” integrated program to build your club as a TV digital signage advertising platform for local, regional and national brands to provide discounts for your members & employees alike! This venue will add ancillary income to your bottom line exponentially!

At the same time, we can build relationships remotely with your local merchants in your clubs communities to give your clubs the opportunity to advertise to their databases to increase your new units at no cost to you too!

We can also provide the Independent Contractor sales team which includes telemarketers, presenters & sales closers. 

Contact us to learn more on how this amazing ancillary income venue will add bottom-line profit to your clubs today! And the best part of it... there is literally "low to no-cost start-up" to you!

Feasibility Studies

• Area Demographics
• Competitive Analysis
• Employee or Tenant Surveys
• Site Availability and Selection

Financials

• Operational Analysis
• Lease Negotiations
• Procurement
• Complete Accounting Packaging
• Tax Reporting
• Maintenance & Repairs

Construction

• Turn Key Construction Team
• Project Manager On Staff

Fitness Center Design

• Match Member Utilization Projections to Design Specs
• Complete In-House design Team
• Equipment Selection & Layout
• Making the most of the space available
• Creating durability
• Controlling the noise (TV's & intercom system)
• Ventilation solutions

Equipment Purchasing

• Accessing your business reality
• Get an external point of view
• Digital technology
• Supplier brokerage
• Hands-on training
• Buy or lease?